If it is the case that all these people weren't mislead by reps then what is going on here? Why would so many people find themselves in a position that they feel betrayed and ripped off.
It seem that the 95% retention/ reorder rate might have something to do with it being difficult to cancel. You can't claim those figures if you have an auto reorder function built into a misleading contract/ sales pitch. Clearly Melaleuca needs to ensure that customers understand what it is they are getting into, the negative online presence of this company is causing millions in lost potential revenue.
Running a business clearly, honestly, and efficiently only works in favor of the bottom line and promotes positive online feedback. Not just from people selling the product to their friends but from actual satisfied clients.